The Most Significant Step that Startup Teams Underestimate

When the excitement of starting your company dies down, what next?

woman presenting in front of a white board with post-its on the board.
Photo by You X Ventures on Unsplash

Congratulations. You’re launching a new startup.

The excitement is all consuming. You are leading a new organization with a novel idea and an energetic team. You imagine wild success from an irresistible new product that has high…